HEY, I'M OLAMIDE. I CREATE.
HEY, I'M OLAMIDE. I CREATE.
CREATIVE DIRECTOR.
STORYTELLER.
CHANNEL BUILDER.
RADICAL DREAMER.
CREATIVE DIRECTOR.
STORYTELLER.
CHANNEL BUILDER.
RADICAL DREAMER.
Olamide Soyemi
Olamide Soyemi
Creative Director
Creative Director
Hey!
Welcome to my feed :) Below is a collection of some of my favourite projects. Please, Click, browse, explore … I would encourage doomscrolling - but sadly this feed has an end 🥀
Hey!
Welcome to my feed :) Below is a collection of some of my favourite projects. Please, Click, browse, explore … I would encourage doomscrolling - but sadly this feed has an end 🥀
BRICKS & DISORDER
BRICKS & DISORDER
Media Brand Development + Original IP
Media Brand Development + Original IP
BRICKS & DISORDER At the start of 2020, I bought a run-down house with a friend. Hundreds of millions of views later, we'd turned that broken house into a thriving digital media business, building original formats and a community of over 1.7 million people across multiple platforms.
WE ALL RISE WITH MORE EYES
WE ALL RISE WITH MORE EYES
Global Campaign + Creative Strategy
Global Campaign + Creative Strategy
WE All RISE WITH MORE EYES Women's football deserves more eyes on it! With the UEFA Women's Champions League becoming free to watch on YouTube, there was no better moment to celebrate the power of that visibility.
THE EYE
THE EYE
Media Brand Development + Original Formats
Media Brand Development + Original Formats
THE EYE What if watching an artist through a screen felt like they were performing directly to you? The Eye was a pioneering vertical music channel built for a mobile-first audience. It was the first time I can say I worked on something truly ahead of its time.
UNCONDITIONAL
UNCONDITIONAL
Original Format + Documentary Series
Original Format + Documentary Series
UNCONDITIONAL What happens when you take a dangerous, male dominated sport and talk about something as vulnerable as love? For the first episode of this premium documentary series, the spotlight turned away from the racetrack and onto the complicated relationship between MotoGP champion Marc Márquez and his mother.
SAVE THE PLEX
SAVE THE PLEX
Creative Campaign + Social Activism
Creative Campaign + Social Activism
SAVE THE PLEX Almost 10 years ago, my favourite cinema in Peckham was under threat of closure. So, for the first time, I set out to mobilise an audience I couldn't see, all to save a cinema I loved. That's when I discovered the power of content... and paper.
KARATE WITH ANNE-MARIE
KARATE WITH ANNE-MARIE
Original Format + YouTube Series
Original Format + YouTube Series
KARATE WITH ANNE-MARIE Anne-Marie isn't just a pop star. She's also a Shotokan Karate World Champion who could split you like a cinderblock. Naturally, the next step was to create a show where she teaches her celebrity friends a thing or two about karate.
FIBA WORLD CUP
FIBA WORLD CUP
Global TVC + Creative Direction
Global TVC + Creative Direction
FIBA WORLD CUP Two weeks. That's all I had to turn a brief into a TV commercial promoting one of the biggest tournaments in international basketball.
FAR AWAY FANS
FAR AWAY FANS
Branded Content + Creative Direction
Branded Content + Creative Direction
FAR AWAY FANS To launch Chelsea's Nike away kit, the search for the club's most stylish and loyal fans went all the way to Japan.
OLAMIDE DAY BY DAY
OLAMIDE DAY BY DAY
Personal Brand Development + Creative Direction
Personal Brand Development + Creative Direction
OLAMIDE DAY BY DAY After years of building channels and telling stories for brands, artists and businesses, I decided to turn the camera on myself. My own little playground for creativity, and a warm corner of the internet.
You're All Caught Up.
You're All Caught Up.
… Keep on scrolling to see our imaginary conversation
… Keep on scrolling to see our imaginary conversation
Olamide.jpg
Olamide.jpg
First I was an artist, then an advertiser, after that I became a content creator. Truthfully, I’m all of the above.
I’ve spent the last decade creating campaigns, formats and digital media brands across music, sport, culture and entertainment, generating hundreds of millions of views and building audiences that become engaged communities.
I fuse advertising thinking with my lived experience of building channels online. I create the idea, develop original IP/format, define how it looks, feels and sounds, bringing together strategy, storytelling and an unhealthy dose of internet magic from being chronically online. Yay!
I build ideas people want to follow, and I really love doing it <3
First I was an artist, then an advertiser, after that I became a content creator. Truthfully, I’m all of the above.
I’ve spent the last decade creating campaigns, formats and digital media brands across music, sport, culture and entertainment, generating hundreds of millions of views and building audiences that become engaged communities.
I fuse advertising thinking with my lived experience of building channels online. I create the idea, develop original IP/format, define how it looks, feels and sounds, bringing together strategy, storytelling and an unhealthy dose of internet magic from being chronically online. Yay!
I build ideas people want to follow, and I really love doing it <3
Last edited: 3:47 AM · Ultimate to do list
Hey, I'm Olamide. I create.
Hey, I'm Olamide. I create.
📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO
📍WARNER MUSIC (THE FIREPIT)📍GREY
CURRENTLY BUILDING, BRICKS AND DISORDER.
📍DAZN 📍AMV BBDO 📍MOTHER 📍COPA 90📍PABLO
📍WARNER MUSIC (THE FIREPIT)📍GREY
CURRENTLY BUILDING, BRICKS AND DISORDER.
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Where I've been:
Where I've been:
Who?.txt
Who?.txt
Press.txt
Press.txt
Instagram.txt
Instagram.txt
Creative Direction & Campaigns
Channel Building
Creative Strategy
Branded Entertainment
Creative Consultancy
Original IP & Format Development
Workshops & Panels
Creative Direction & Campaigns
Channel Building
Creative Strategy
Branded Entertainment
Creative Consultancy
Original IP & Format Development
Workshops & Panels
SERVICES
SERVICES
Things I can help with.
Things I can help with.
What_i_do.notes
What_i_do.notes
Olamide
Olamide
Damn, you've been scrolling for a while haha
Damn, you've been scrolling for a while haha
Sweet, well, I'm about to plug my email …
Sweet, well, I'm about to plug my email …
I like what I've seen
I like what I've seen
That was smooth …
That was smooth …
Message
Message
How about you get in touch 👀
How about you get in touch 👀
message
message
Messages
Messages
Psst… These posts are Clickable. Go on, be nosy
Olamide Soyemi
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